Pepsi is a world-famous brand. Where there is ‘Pepsi’ we have chill. We cannot find a restaurant or a hotel without ‘Pepsi’. If we talk about beverages, ‘Pepsi’ is a must. Pepsi is a brand in our hearts.
Pepsi had become a drink “for those who think young”. Pepsi was first invented in 1893 as “Bad’s Drink” by Caleb Brandhman, who sold the drink at his drug store in New Bern, North Carolina. It was renamed ‘Pepsi Cola’ in 1898.
Over its 122 years of history, the brand logo has 12 redesigned. No matter how many times its logo changes, Pepsi keeps on delivering flavors that people expect.
The 1920s and 1930s were a challenging time for Pepsi-Cola and at times, it looked like they’d be the losers in the burgeoning cola wars. As Coca-Cola opened bottling plants in Europe and came under the leadership of Robert Woodruff, who would lead the company for the next 60 years, Pepsi-Cola declared bankruptcy and was then purchased by Craven Holdings Corp. In 1930, Pepsi-Cola filed for bankruptcy a second time.
By 1933, Pepsi-Cola found its first way to differentiate itself from Coca-Cola, just by upping the size of its bottles to 12 ounces while keeping its five-cent price tag. Put beside CocaCola’s 6.5-ounce bottle, which brand delivered the better value was obvious. And if it wasn’t obvious enough, their 1930s jingle made their unique selling point absolutely clear:
“Pepsi cola hits the spot
Twelve full ounces, that’s a lot.
Twice as much for a nickel, too.
Pepsi-Cola is the drink for you,
Nickel, nickel, nickel, nickel,
Trickle, trickle, trickle, trickle…”
Who knows what the Pepsi logo will look like 10, 20, or 50 years from now? Till now Pepsi has made continually reinvented itself—and brought its old logos back in fresh ways—a key part of its brand.
Reference: https://99designs.com/blog/famous-design/pepsi-logo-history/
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